Advice on each question ⦁ What is being advertised? Briefly describe the brand name, the concept and the sector. The branding must be original: you cannot advertise an existing brand. You must create the brand name, the logo and the visual identity. You may advertise anything that can be advertised: it could be a charity, a running shoe, a political party seeking re-election, a new digital app, a video game, a government social marketing campaign, a brand of bubble tea, a retail brand, a fragrance, a university, a holiday destination or tour company, a new movie or book, a car, grooming or beauty products, a razor, shower gel, hair spray, or anything else. It can be a service, a product, an experience, a non-profit. The genre is up to you- this could, for example, be a short, snappy 20 second TV ad, or a longer (up to 2 minutes) piece conceived as influencer content, a piece of content advertising or sponsored content, or as brand building informational or entertainment content for social media or video sharing. It can be an animation, a scripted scene with actors, a montage of filmic scenes with a voiceover, a straight-to-camera monologue. It can have a jingle, scenes of packaging, logo, or anything else that you feel will be useful. Stuck with a lot of homework assignments and feeling stressed ? Take professional academic assistance & Get 100% Plagiarism free papers Get A Free Quote ⦁ What is the problem that this ad will help to solve? If there isn’t a problem that advertising can help to solve, then an ad campaign won’t help the client. Therefore, it is good discipline to articulate the problem that is being addressed with this video. You can invent the business context for this, and the problem can be conceived any way you wish. It could be a new brand launch that addresses a gap in the market: it might be an established brand that is repositioning to reach a new or larger consumer segment. If it is a public service ad, then it might be needed to address rates of cigarette smoking, car accidents, gambling addiction, educational achievement etc. As an example, a UK supermarket chain wanted to increase their sales by £3 billion. To solve the problem they decided to launch an advertising campaign promoting new cooking ingredients and recipes, to encourage existing customers to spend one or two pounds more each time they shop. ⦁ What is the advertising strategy? The advertising strategy should be expressed in two ways. Firstly, it refers to what the client needs to achieve, their overall objective (as regards goals such as increased user engagement, wider audience reach, % market share, penetration of a new market, increased fan base, or simply clicks, shares and likes…). Secondly, it needs to connect with question 7 so that the client can see exactly how the individual video ad can create an emotional /psychological /behavioural change in the viewer/user that will help to drive the overall objective. NB “raising awareness” is not a strategy, it’s a cliché. Every ad is designed to be seen and to make the brand more famous. Awareness is a neutral state- being aware does not imply action. The ad strategy should make the viewer think, feel or do something differently. Similarly, “raising sales” is obvious- every ad is designed to do this, in the long term. The strategy refers to what the ad will do to make increased sales, or increased awareness of the brand, more likely. “Using influencers” is not a strategy, influencers are a medium. Well-expressed advertising strategies are succinct, specific, and concrete. Write My Assignment Hire a Professional Essay & Assignment Writer for completing your Academic Assessments Native Singapore Writers Team 100% Plagiarism-Free Essay Highest Satisfaction Rate Free Revision On-Time Delivery
- WE OFFER THE BEST CUSTOM PAPER WRITING SERVICES. WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU.
- Assignment status: Already Solved By Our Experts
- (USA, AUS, UK & CA PhD. Writers)
- CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO ChatGPT.NO PLAGIARISM – CUSTOM PAPER
Looking for unparalleled custom paper writing services? Our team of experienced professionals at AcademicWritersBay.com is here to provide you with top-notch assistance that caters to your unique needs.
We understand the importance of producing original, high-quality papers that reflect your personal voice and meet the rigorous standards of academia. That’s why we assure you that our work is completely plagiarism-free—we craft bespoke solutions tailored exclusively for you.
Why Choose AcademicWritersBay.com?
- Our papers are 100% original, custom-written from scratch.
- We’re here to support you around the clock, any day of the year.
- You’ll find our prices competitive and reasonable.
- We handle papers across all subjects, regardless of urgency or difficulty.
- Need a paper urgently? We can deliver within 6 hours!
- Relax with our on-time delivery commitment.
- We offer money-back and privacy guarantees to ensure your satisfaction and confidentiality.
- Benefit from unlimited amendments upon request to get the paper you envisioned.
- We pledge our dedication to meeting your expectations and achieving the grade you deserve.
Our Process: Getting started with us is as simple as can be. Here’s how to do it:
- Click on the “Place Your Order” tab at the top or the “Order Now” button at the bottom. You’ll be directed to our order form.
- Provide the specifics of your paper in the “PAPER DETAILS” section.
- Select your academic level, the deadline, and the required number of pages.
- Click on “CREATE ACCOUNT & SIGN IN” to provide your registration details, then “PROCEED TO CHECKOUT.”
- Follow the simple payment instructions and soon, our writers will be hard at work on your paper.
AcademicWritersBay.com is dedicated to expediting the writing process without compromising on quality. Our roster of writers boasts individuals with advanced degrees—Masters and PhDs—in a myriad of disciplines, ensuring that no matter the complexity or field of your assignment, we have the expertise to tackle it with finesse. Our quick turnover doesn’t mean rushed work; it means efficiency and priority handling, ensuring your deadlines are met with the excellence your academics demand.
