CompetencyOutline a cross-platform digital marketing plan that provides value and promotes engagement.Student Success CriteriaView the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.ScenarioYour small marketing consulting firm was recently hired by Costa’s Customs. Costa’s Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa’s Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa’s Customs’ current marketing strategy ignores all forms of digital marketing. They’ve come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa’s Customs’ background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.Costa’s Customs’ Company ProfileInstructionsBefore making any final decisions about a new campaign, Costa’s Customs would like you to look over their last attempt at digital marketing. It was a complete failure, and Costa’s Customs wants to know why in order to prevent similar mistakes from happening in the future. Your administrator has included details on a simplified version of Costa’s Custom’s digital marketing campaign, which you can find in the company profile. Read through the document and then write a report to highlight some of your observations both positive and negative. Costa’s Customs’ is looking for an initial analysis of the thought and strategy behind their last failed campaign. They are not looking for suggested improvements or changes, but are more focused on an ability to create a digital marketing plan that demonstrates consistency between sections.The following should be completed in your report to Costa’s Customs’:Identify positives and negatives of the current situation analysis.
Interpret the impact that each could have on the overall digital marketing campaign.
Determine whether the objectives are properly influenced by findings in the situation analysis.
Interpret the impact that this could have on the overall digital marketing campaign.
Support your opinion with observations from the company profile document.
Analyze the alignment and consistency between objectives, strategies, and tactics.
Interpret the impact that this could have on the overall digital marketing campaign.
Support your opinion with observations from the company profile document.
State your opinion on whether you believe this digital marketing plan provides value to the business and promotes engagement with customers.
Include thoughts on if there is a proper balance between selling and branding initiatives.
Support your opinion with observations from the company profile document.
- WE OFFER THE BEST CUSTOM PAPER WRITING SERVICES. WE HAVE DONE THIS QUESTION BEFORE, WE CAN ALSO DO IT FOR YOU.
- Assignment status: Already Solved By Our Experts
- (USA, AUS, UK & CA PhD. Writers)
- CLICK HERE TO GET A PROFESSIONAL WRITER TO WORK ON THIS PAPER AND OTHER SIMILAR PAPERS, GET A NON PLAGIARIZED PAPER FROM OUR EXPERTS
QUALITY: 100% ORIGINAL PAPER – NO ChatGPT.NO PLAGIARISM – CUSTOM PAPER
Looking for unparalleled custom paper writing services? Our team of experienced professionals at AcademicWritersBay.com is here to provide you with top-notch assistance that caters to your unique needs.
We understand the importance of producing original, high-quality papers that reflect your personal voice and meet the rigorous standards of academia. That’s why we assure you that our work is completely plagiarism-free—we craft bespoke solutions tailored exclusively for you.
Why Choose AcademicWritersBay.com?
- Our papers are 100% original, custom-written from scratch.
- We’re here to support you around the clock, any day of the year.
- You’ll find our prices competitive and reasonable.
- We handle papers across all subjects, regardless of urgency or difficulty.
- Need a paper urgently? We can deliver within 6 hours!
- Relax with our on-time delivery commitment.
- We offer money-back and privacy guarantees to ensure your satisfaction and confidentiality.
- Benefit from unlimited amendments upon request to get the paper you envisioned.
- We pledge our dedication to meeting your expectations and achieving the grade you deserve.
Our Process: Getting started with us is as simple as can be. Here’s how to do it:
- Click on the “Place Your Order” tab at the top or the “Order Now” button at the bottom. You’ll be directed to our order form.
- Provide the specifics of your paper in the “PAPER DETAILS” section.
- Select your academic level, the deadline, and the required number of pages.
- Click on “CREATE ACCOUNT & SIGN IN” to provide your registration details, then “PROCEED TO CHECKOUT.”
- Follow the simple payment instructions and soon, our writers will be hard at work on your paper.
AcademicWritersBay.com is dedicated to expediting the writing process without compromising on quality. Our roster of writers boasts individuals with advanced degrees—Masters and PhDs—in a myriad of disciplines, ensuring that no matter the complexity or field of your assignment, we have the expertise to tackle it with finesse. Our quick turnover doesn’t mean rushed work; it means efficiency and priority handling, ensuring your deadlines are met with the excellence your academics demand.
