Learning Outcomes : 1. Recognize an understanding of the overall marketing concepts, goals and strategies within the context of organizations goals and strategies. (CLO-1) 2. Demonstrate the ability to formulate marketing strategies that incorporate psychological and sociological factors which influence consumers decision. . (CLO-3 ) 3. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers needs and wants to formulate a marketing Plan. (CLO-5) Critical Thinking Max Marks-10 Reading required : – R ead Chapter 1 , 2, and 5 carefully and then answer the following questions based on your understanding. 1. Based on the discussion made in Chapter-1 regarding the value creation concept , e xplain how a SR100 Timex watch and a SR 2 0 000 Rolex watch deliver value to their respective target market s? Which factors account for this dramatic difference in watch prices? Critically examine and provide your answer. C hapter-1 (4 Marks) (Minimum 200 words) 2. Lexus brand is owned by the Toyota Motor Corporation. In many ways Lexus the luxury vehicle brand , operates independently from the Toyota Motor Corporation. Visit their websites ( L exus , Toyota ) and identify w hat markets each brand targets and h ow the two companies use the marketing mix (4Ps) differently to tar get their unique target markets? Ch apter – 2 ( 3 Marks) (Minimum 150 words) 3. Being a student of marketing management, critically examine how the technological advances suc h as artificial intelligence is influencing marketers in the current scenario ? Critically examine and provide your answer with suitable examples. Chapter- 5 ( 3 Marks) (Minimum 150 words) Important Note s : – Avoid Plagiarism Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles etc. Use APA style for writing the references. Answers 1. 2. 3. Share on Facebook Tweet Follow us This question has been answered. Get Answer
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